With the boom of the Internet making access to information faster and easier in real-time setting, there’s a great opportunity for various industries to flourish and benefit from it all. In such a multimedia channel, entertainment and e-commerce has taken a step forward in their advertising and promotional campaigns.
Fashion as a highly visual industry has much to benefit from in this Internet global village. From physical stores, fashion runways to e-commerce stores, fashion has gone from exclusive to boundless, making fashion more dynamic and diverse. With more people having access to fashion trends and news, fashion can captivate a wider market.
In a world without the Internet, imagine the latest fashion in New York, Paris, London, and Milan that take months and even years to be introduced to other countries. By then, the latest trends in these fashion capitals have changed and a new thing would be trending. There’s delay in information in that scenario. But with the Internet and social media making it easy to get real-time updates on a new line of fashion in any part of the world, everyone can have access to the latest in fashion.
Fashion lines, brands, companies, and even retailers and publications can take advantage of social media to give their followers (potential consumers) updates and info. With the option to follow and get updates, consumers can choose what info they get based on their interest and needs, marketers then get to reach their actual target market rather than just blasting off info to the general public. With online marketing and social media being generally less expensive than traditional media like TV, print, and radio, that’s another opportunity and advantage for marketers.
Fashion used to be quite exclusive to the rich and the famous. However, modern technology has made fashion readily available online, thus opening up a new market. High-fashion brands do not seem as unreachable now as it used to be decades ago. Moreover, major fashion brands also open a more affordable line to reach a wider market. High-street fashion became all the more popular with brands like H&M, Zara, and Topshop leading in the global scene.
One of the best things about fashion in social media is the rise of fashion communities and networking sites. Websites like Lookbook.nu change the online fashion scene. This site is a community of individuals who are passionate about fashion. Each member can post their outfits and share these to other members and non-members of the site. The result is a global fashion consciousness wherein people get to learn about fashion and trends from others like themselves. Thus, the fashion trends are not dictated by the brands alone.
The Power of User Reviews
Nowadays, more and more people are relying on user reviews over traditional advertising. Blogging and video blogging is one example of how user reviews become a means to promote a certain product. If a popular online personality on fashion blogs about and discusses a certain product, the brand and the product gets considerable promotion and visibility. That plus points for branding and marketing.
In this way, the Internet has transformed fashion from just selling the style but selling a lifestyle. Find out about fashion TV online in this site. You can get more info on the fashion industry and trends.