A great way to advance your strategies in site promotion is through the use of visual arts. Often this is accomplished through video, but it can be done with photography to great effect.
Following the Greensburg, Kansas tornado in the spring of 2007 a radio station known for their audio presence took their new web site design and demonstrated that a visual presence could be an effective means of enhancing the experience for online visitors.
Two different photo slide shows were developed with music. Thousands of individuals downloaded the moving presentations and sent others to do the same.
In this case the expectation was less about site promotion and more about information in an emotionally moving format, but the idea has applications for your website.
If you have an online business that deals in flowers you can take beautiful photos of your flowers in bloom, bouquets, corsages, etc. and fashion them into an elegant photo slide show that your visitors can download as the equivalent of a video site promotion tool.
Sometimes the standard photography used on a website is so fixed and immovable that the movement of a photo slide show can almost feel like your watching a television advertisement or visiting your shop. The end result can be astounding. The coding can be easy enough to copy and paste that you can replace a photo slide show whenever you want.
There are software packages you can purchase to develop these photo slide shows, but there are also online sources that make it available free of charge.
If you are a golf course, then help your visitor tour the course, if you are a business that allows customers to book trail rides, then help them see some of the beauty they can expect, if you sell cars, give us the opportunity to see your vehicles in a unique way.
The development of so many complimentary software tools for your website allows available site promotion tools to expand. The growth of visually stunning videos and photo slide shows make the status quo seem a bit obsolete.
If you have a digital camera you can go from photo shoot to finished photo slide show in less than an hour. You can offer your customers something unique that may have them willing to recommend your site to others.
If you can make your site something more than a visitor expects then you have found a key to effective site promotion.